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Building a lifestyle brand with a social mission


Website design and development 


LifeStraw’s website looked more like a nonprofit who happened to sell products than a lifestyle brand with a social mission. The brand had grown from a single-product brand to a large-scale brand with over a dozen products and variants. They needed a unified digital experience that would bring to life both the products and the mission, while creating an easy-to-use experience for consumers.


The reimagined digital experience brings the user better product education through compelling visual storytelling, a simpler buying process, and an optimized ability to find retail stores. We brought to life what buying that product meant and why social good is a core component of who they are. All of these factors directly contribute to their increased impact in the clean water space.


Increase in Black Friday Sales Shortly After Launch, Compared to a Standard Sales Day
Increase in Site Users Post-Launch

“We are so excited about our new Shopify site! We love the way the site is built because it satisfies our number one goal which was flexibility. Working with Fifty means elevating my own knowledge and perspective about design, technology and creativity. You can’t imagine how big of an influence you are to me and my work.”

Eugenia Martin

Digital Marketing at Lifestraw