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A blog by Fifty & Fifty

Engage the World

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Web Design & Development

Is Your Website Working For You? Why Nonprofits Need Flexible Websites

3 Minute Read •
Behind the Scenes | General | Social Impact

Optimizing Digital Performance for Your Nonprofit

6 Minute Read •
Marketing

Donor Segmentation Checklist: Non-profit Fundamentals

2 Minute Read •
Creative | General

Why Silence is Worse than an Argument

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Behind the Scenes | Creative | Social Impact

The Justice Conference 17

What does it look like to ‘Love thy Neighbor?’ Exploring this theme of The Justice Conference held in Schaumburg, IL last week, dozens of nonprofit leaders and activists gathered at Willow Creek Community Church to discuss today’s most pressing issues. I walked into The Justice Conference with an open mind and open heart. I had […]
2 Minute Read •
Marketing

How We Get to the Core of Cause Marketing

Let’s face it: marketing is literally everywhere. There are ads in your Gmail, on the bus in front of you, in your news feeds, on your news. Companies are constantly coming up with different ways to market different things. It’s why we do what we do. We strive to make sure that social good doesn’t […]
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Behind the Scenes | Social Impact

The Monarch School: Our Collaboration with Homeless Youth

There are over 20,000 homeless students in San Diego County. Let that sink in. The number is still sinking deep for a lot of us here – it’s a reality that we see when we walk from our homes to the office, from our parking garage to the nearby gym or coffee house. Over the past couple […]
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Creative

Why Writing Blog Posts is Good for You, Even if You’re Bad at It

Most folks would agree that writing isn’t an easy task. Yet it’s something we do in one capacity or another throughout our entire lives. It’s one of the first things we learn to do in school, and one we continue to do well after. Even if it’s not in your job description, chances are you […]
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Behind the Scenes | Social Impact

Welcome to the First Day of the Rest of Our Lives

Let’s consider this day one. Yes, we’ve been a creative agency since 2009. Yes, we’ve worked on countless projects where we’ve strategized, designed, and developed projects for our dream clients. Yes, we’ve grown our team members, skill sets, and services to accommodate any and all advances in the digital world. Yes, we’ve slept well at […]
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Creative

The Death of Designing Without Content

Let’s get totally 101. What is content? As it pertains to websites, it’s the text and multimedia that fill up a webpage. As it pertains to us, it’s what we rely on during the design process so we don’t pull our hair out. FINE. I’m a content strategist so technically I’m biased towards the need […]
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Creative | Social Impact

The Five Series: Non-Profit Fundraising

Over the past ten years, the growth of online giving has been nothing short of remarkable. Within just the United States, over $20 billion is given annually! With the financial infrastructure of many non-profits relying largely on individuals’ donations, are 501(3)(c)’s capitalizing on online giving? And if not, what are they doing wrong? When it […]
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Social Impact

The End of a Dirty Word?

Recently we’ve been doing some serious thinking with IJM, an organization committed to seeking justice globally. In our research we came across a word that many of us relate to the global struggle for freedom: exploitation. But, we found a much more positive history to the word and thought we’d enlighten you… Words can change […]
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Social Impact

The Upside of Giving

​”Giving activates the same part of the mind as sex and chocolate.” What??​ Wait. For real? Upon hearing that, I thought it was ridiculous. I would have dismissed it but the source behind it was someone whom I would believe if she told me the sky was purple. So I scoured the internet. It turns […]
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Behind the Scenes | Social Impact

When Punk Rockers Turn Do-Gooders

Now that he’s head honcho at Fifty & Fifty, Javan Van Gronigen keeps a low profile. He hung up his wallet-chain and ditched the studded dog collar a long time ago. He’s dialed his use of the f-word way down and hasn’t sported a shaved head since the Clinton administration. A little known fact: this CEO […]

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