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A blog by Fifty & Fifty

Engage the World

3 Minute Read
Behind the Scenes | General | Social Impact

Optimizing Digital Performance for Your Nonprofit

6 Minute Read
Marketing

Donor Segmentation Checklist: Non-Profit Fundamentals

2 Minute Read
Creative | General

Why Silence is Worse than an Argument

3 Minute Read
Behind the Scenes | Creative | Social Impact

The Justice Conference 17

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2 Minute Read
Marketing

How We Get to the Core of Cause Marketing

Let’s face it: marketing is literally evvveerryyywhere. There are ads in your Gmail, on the bus in front of you, in your news feeds, on your news. Companies are constantly coming up with different ways to market different things. It’s why we do what we do. We strive to make sure that social good doesn’t […]
2 Minute Read
Behind the Scenes | Social Impact

The Monarch School: Our Collaboration with Homeless Youth

There are over 20,000 homeless students in San Diego County. Let that sink in. The number is still sinking deep for a lot of us here – it’s a reality that we see when we walk from our homes to the office, from our parking garage to the nearby gym or coffee house. Over the past couple […]
2 Minute Read
Creative

Why Writing Blog Posts is Good for You, Even if You’re Bad at It

Most folks would agree that writing isn’t an easy task. Yet it’s something we do in one capacity or another throughout our entire lives. It’s one of the first things we learn to do in school, and one we continue to do well after. Even if it’s not in your job description, chances are you […]
2 Minute Read
Social Impact

Mid-Year Pulse: Our Favorite Social Good Orgs So Far in 2017

Sometimes our work takes us closer to the trying events than the lighter ones, and in most cases we’d consider ourselves fortunate for that. Because through it all, we get to work on the things that matter to us, and we get to help our society, however little, in good times and in bad. So […]
1 Minute Read
Behind the Scenes | Social Impact

Welcome to the First Day of the Rest of Our Lives

Let’s consider this day one. Yes, we’ve been a creative agency since 2009. Yes, we’ve worked on countless projects where we’ve strategized, designed, and developed projects for our dream clients. Yes, we’ve grown our team members, skill sets, and services to accommodate any and all advances in the digital world. Yes, we’ve slept well at […]
2 Minute Read
Creative

The Death of Designing Without Content

Let’s get totally 101. What is content? As it pertains to websites, it’s the text and multimedia that fill up a webpage. As it pertains to us, it’s what we rely on during the design process so we don’t pull our hair out. FINE. I’m a content strategist so technically I’m biased towards the need […]
2 Minute Read
Creative | Social Impact

The Five Series: Non-Profit Fundraising

Over the past ten years, the growth of online giving has been nothing short of remarkable. Within just the United States, over $20 billion is given annually! With the financial infrastructure of many non-profits relying largely on individuals’ donations, are 501(3)(c)’s capitalizing on online giving? And if not, what are they doing wrong? When it […]
2 Minute Read
Social Impact

The End of a Dirty Word?

Recently we’ve been doing some serious thinking with IJM, an organization committed to seeking justice globally. In our research we came across a word that many of us relate to the global struggle for freedom: exploitation. But, we found a much more positive history to the word and thought we’d enlighten you… Words can change […]
1 Minute Read
Social Impact

The Upside of Giving

​”Giving activates the same part of the mind as sex and chocolate.” What??​ Wait. For real? Upon hearing that, I thought it was ridiculous. I would have dismissed it but the source behind it was someone whom I would believe if she told me the sky was purple. So I scoured the internet. It turns […]
2 Minute Read
Behind the Scenes | Social Impact

When Punk Rockers Turn Do-Gooders

Now that he’s head honcho at Fifty & Fifty, Javan Van Gronigen keeps a low profile. He hung up his wallet-chain and ditched the studded dog collar a long time ago. He’s dialed his use of the f-word way down and hasn’t sported a shaved head since the Clinton administration. A little known fact: this CEO […]

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