Let’s consider this day one.
Yes, we’ve been a creative agency since 2009. Yes, we’ve worked on countless projects where we’ve strategized, designed, and developed projects for our dream clients. Yes, we’ve grown our team members, skill sets, and services to accommodate any and all advances in the digital world. Yes, we’ve slept well at night knowing our efforts helped non-profits and social good organizations further their impact.
But it wasn’t enough.
Witnessing the literal life-changing impact of our clients is addicting. We fawn over the numbers of purchased Lifestraw products because we know proceeds go towards water purifiers for schools in developing countries. We huddle around our CTO’s computer to see the votes for the United Way of Metropolitan Dallas OneUp competition that raised awareness for solution-driven social entrepreneurs. We high-five over every sign-up on Youth on Course because one more kid is leading an active lifestyle and playing golf in the great outdoors. We become giddy school girls when United Way Worldwide’s Make Your Moment campaign is featured at Dreamforce for paving the non-profit road with leading-edge technology.
So today is day one of our new plan. Our plan to reach as many people as possible so we can feed our impact addiction. Our plan to tell our own story as fervently as we tell the stories of our clients. Our plan to practice what we preach about digital best practices, strategies, and implementations. Our plan to up the ante for every creative agency who’s trying to make a difference and every client who has a choice of who to work with.