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A blog by Fifty & Fifty

Engage the World

Creative

2 Minute Read
Creative | General

Why Silence is Worse than an Argument

If you went in for a haircut and asked for a trim and the stylist put her electric clippers one inch from your head, would you say something? What about if you were building a house and the architect’s blueprints showed some weird wall smack dab in the middle of your open concept? Would you […]
3 Minute Read
Behind the Scenes | Creative | Social Impact

The Justice Conference 17

What does it look like to ‘Love thy Neighbor?’ Exploring this theme of The Justice Conference held in Schaumburg, IL last week, dozens of nonprofit leaders and activists gathered at Willow Creek Community Church to discuss today’s most pressing issues. I walked into The Justice Conference with an open mind and open heart. I had […]
2 Minute Read
Creative

Why Writing Blog Posts is Good for You, Even if You’re Bad at It

Most folks would agree that writing isn’t an easy task. Yet it’s something we do in one capacity or another throughout our entire lives. It’s one of the first things we learn to do in school, and one we continue to do well after. Even if it’s not in your job description, chances are you […]
2 Minute Read
Creative

The Death of Designing Without Content

Let’s get totally 101. What is content? As it pertains to websites, it’s the text and multimedia that fill up a webpage. As it pertains to us, it’s what we rely on during the design process so we don’t pull our hair out. FINE. I’m a content strategist so technically I’m biased towards the need […]
2 Minute Read
Creative | Social Impact

The Five Series: Non-Profit Fundraising

Over the past ten years, the growth of online giving has been nothing short of remarkable. Within just the United States, over $20 billion is given annually! With the financial infrastructure of many non-profits relying largely on individuals’ donations, are 501(3)(c)’s capitalizing on online giving? And if not, what are they doing wrong? When it […]
3 Minute Read
Behind the Scenes | Creative

It’s Actually More Common Than You Think

Do you ever have moments where you feel like a fraud? Professionally speaking. Scenario: You have a career, qualifications that warrant your position, and maybe even a history of notable work accomplishments. But more often than not, you’re waiting for people to realize that you actually don’t know what you’re doing. This is called Impostor […]
1 Minute Read
Behind the Scenes | Creative

A Disruptive Blog Post

I feel like I hear the word “disruptive” a lot in regards to the goals of web design. Especially as far as what companies are trying to do or what digital campaigns are trying to achieve. I’ve been associating the word with a negative connotation…why would you want to be disruptive? Disruptive is the problem […]
3 Minute Read
Creative

The Daily Routines of Famous Creatives

When it comes to writing, most writers will you tell you they have a routine. Stephen King says that he writes 10 pages a day without fail, even on holidays. Truman Capote had to write lying down with a cigarette and coffee. Vladimir Nabokov wrote Lolita entirely on index cards. Victor Hugo wrote in the […]
3 Minute Read
Creative | Social Impact

The Five Series // Social Media Presence

So you have a kickass website (that we designed?) and/or you have a kickass product/service that should really be getting more attention…what to do? Three words: social media presence. The web is vast and social channels plentiful. I’m assuming your company has accounts on the biggies. But are you utilizing those platforms to your advantage? […]
2 Minute Read
Behind the Scenes | Creative

A Word on Multi-tasking

People love to kill two birds with one stone. And many of us have even been conditioned to believe it’s a good thing—multitasking, that is. But should double-booking our brains really give us a sense of accomplishment? All signs point to no. It turns out taking on more than one activity at once has been […]

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