Only One Earth
The Digital Campaign Rally Cry for World Environment Day 2022
The United Nations Environment Programme (UNEP) needed to craft another digital campaign for World Environment Day that encouraged people worldwide to continue their commitments in saving their local environments and the planet.
Our strategic process started by finding a focus around the idea of ‘Only One Earth.’ We crafted a narrative and content strategy that helped users connect their everyday actions with a much bigger picture, showing we are taking advantage of the only earth we have.
Users participated through an interactive form, where they chose the actions they wanted to take and recieved custom social graphics to share their commitment online and in their community. To make this possible, our team developed critical integrations and partnerships with Hubspot and Webflow to ensure data was captured and the UNEP could better understand what motivated users to respond.
The actions taken by people around the world were displayed in an interactive map experience to inspire people and ensure continued support throughout the year.
Views of UNEP’s Video Content
Articles in 166 Countries
Practical Guide Downloads
Increase in Story Engagement
#1 and #3
Trending Terms on Twitter on June 5th
Global Events Created