Our strategic process started at the brand level by finding a focus around the idea of ‘Only One Earth.’ We crafted a narrative, content strategy, and visual brand assets that helped audiences connect their everyday actions with a much bigger picture, showing we are taking advantage of the only earth we have.
We moved the brand to a custom digital experience where users participated in an interactive form, choosing the actions they wanted to take and receiving custom social graphics to share their commitment online and in their community. To make this possible, our team developed critical integrations and partnerships with Hubspot and Webflow to ensure data was captured and the UNEP could better understand what motivated users to respond.
The actions taken by people around the world were displayed in an interactive map experience to inspire users and ensure continued support throughout the year.