CASE STUDY

Only One Earth

The Digital Campaign Rally Cry for World Environment Day 2022

Services

Strategy
Branding
Digital
Marketing
Paid

Situation

The United Nations Environment Programme (UNEP) needed to craft another digital campaign for World Environment Day that encouraged people worldwide to continue their commitments in saving their local environments and the planet.

Our Approach

Our strategic process started by finding a focus around the idea of ‘Only One Earth.’ We crafted a narrative and content strategy that helped users connect their everyday actions with a much bigger picture, showing we are taking advantage of the only earth we have. 

Users participated through an interactive form, where they chose the actions they wanted to take and recieved custom social graphics to share their commitment online and in their community. To make this possible, our team developed critical integrations and partnerships with Hubspot and Webflow to ensure data was captured and the UNEP could better understand what motivated users to respond.

The actions taken by people around the world were displayed in an interactive map experience to inspire people and ensure continued support throughout the year.

Results

01

570,000

Website Visitors

02

4.3M

Views of UNEP’s Video Content

03

48,540

Articles in 166 Countries

04

55,000

Practical Guide Downloads

04

11%

Increase in Story Engagement

05

#1 and #3

Trending Terms on Twitter on June 5th

06

10,000+

Global Events Created

The campaign resonated around the world reaching a crescendo on 5 June. Over 65 million people around the world joined global conversations online demanding urgent action to conserve and restore the environment.

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