CASE STUDY

World Environment Day

Large-scale branding for a large-scale day
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Services

Strategy

Branding

Digital

Marketing

Paid

Situation

The United Nations Environment Programme (UNEP) needed help creating visual elements like campaign branding, webpages, and marketing material for World Environment Day in 2021. In addition to all the visual components, they needed a streamlined system that would capture leads and foster engagement. 

Our Approach

We started by crafting a cohesive campaign concept around Reimagine, Recreate, Restore. The idea centered around the key pillars of Ecosystem Restoration and built the framework for multiple touchpoints and interactions for users over the three-month campaign. 

From there, we built out webpages, interactive games, and hundreds of social media posts that drew people into the campaign, prompting them to find ways to support Ecosystem Restoration in their own lives while joining a community of activists who were making a difference. 

We also crafted a heavy lead-based marketing campaign and engagement funnel within Hubspot to drive users through a series of stages, making sure we drove people from initial action into true behavior change.

Results

01

65M

Video views on TikTok

02

130M

Views and 4.4M Discussions on Weibo

03

42,000

Article Published in 174 Countries and 37 Languages

04

17%

Increase in YoY PR Coverage

The Launch of the UN Decade under the motto of “Reimagine. Recreate.Restore.” has been the most successful World Environment Day in terms of global online reach yet.

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