CASE STUDY
UNDP - SDG's Today
Services
Website design & development
Situation
The United Nations wanted to get people excited about the SDGs and their progress, educate users on the larger issue of inequality, and inspire people to commit to action. The SDGs update was historically a document that got faxed every two years to a local office. Now, it needed to go to both the professionals working for the UN and the general public.
Our Approach
For the visual strategy, we took the idea of historical report, kind of like a redacted FBI file, and brought it to life in a way that’s much more alive and visually appealing. We wanted to cater to different types of audiences, so the report expertly balances highly skimmable content and opportunities to dig deep with links to further information.
Results
The Game Changers® created a global conversation about plant-based eating:
01
3M+
Website Users
02
#1
Documentary on iTunes
01
70k
Sign-ups for the
Getting Started Program
