CASE STUDY
TUMO
A massive fundraising effort for cutting-edge education
Services
Strategy
Digital
Marketing
Situation
TUMO provides cutting-edge education to youth in Armenia and around the world. However, their powerful TUMO Centers are only accessible to children in urban city centers. They needed a way to fund a new program that focused on bringing their world-class education centers to rural communities.
Our Approach
We crafted a digital campaign around the TUMO Box—a shipping container-turned-educational classroom—and set a goal of putting one within 40 minutes of every child in Armenia. The online experience allowed donors to understand the mission, sponsor specific locations through an interactive map, and receive a special gift directly from the teens they support. The campaign, still underway, produced widespread engagement in the Armenian community, engaged influential partners, and thanks to a powerful integration with Donately, is currently pushing fundraising efforts over the $10M mark.
Results
The Tumo Armenia campaign attracted the philanthropic Armenian community and empowered individuals to show their support
01
19M+
Raised Around the World
02
1
Anthem Awards Finalist Nomination
03
50+
Regional Education Hubs Funded
