We crafted a digital campaign around the TUMO Box—a shipping container-turned-educational classroom—and set a goal of putting one within 40 minutes of every child in Armenia. The online experience allowed donors to understand the mission, sponsor specific locations through an interactive map, and receive a special gift directly from the teens they support. The campaign, still underway, produced widespread engagement in the Armenian community, engaged influential partners, and thanks to a powerful integration with Donately, is currently pushing fundraising efforts over the $10M mark.