Susan G. Komen
Design & development
Susan G. Komen needed a campaign to engage their audience in support of their cause on Mother’s Day.
We realized the value of an ‘ode to mothers’ and all the tireless work they put into raising their children. We built a microsite dedicated to all everything mothers do, and to those who also battle cancer at the same time. We then prompted users to write an encouraging note to mothers in their lives, and for every message written, Komen would hand deliver a note to a woman battling breast cancer. We then created the corresponding emails, social, paid ads and direct mail pieces that brought eyeballs and engaged the audience.