Website design & development
LifeStraw’s website looked more like a nonprofit who happened to sell products than a lifestyle brand with a social mission. The brand had grown from a single-product brand to a large-scale brand with over a dozen products and variants. They needed a unified digital experience that would bring to life both the products and the mission, while creating an easy-to-use experience for consumers.
The reimagined digital experience brings the user better product education through compelling visual storytelling, a simpler buying process, and an optimized ability to find retail stores. We brought to life what buying that product meant and why social good is a core component of who they are. All of these factors directly contribute to their increased impact in the clean water space.