CASE STUDY

Kindness.org

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Services

Brand Refresh
Visual Identity
Brand Guidelines
Web Design & Development

Situation

Kindness.org conducts research on kindness and applies their findings to develop programs in schools, workplaces, and communities. As a relatively new nonprofit, they wanted to grow: get in front of more people, expand programs, engage communities, and find partners.

Our Approach

Fifty & Fifty worked with the Kindness team on updated brand guidelines so that everyone was on the same page as to who the organization is and what they do. Then, we created a website designed to get people excited about the power of kindness and engaged in kind acts. The website also provides education about their programs, including a new Work Kind program. 

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