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Kindness.org

A strong brand & website propels young nonprofit to partnerships with big brands like NBA & Nivea

Services

Brand refresh: visual identity, brand guidelines
Web design & development

Situation

Kindness.org conducts research on kindness and applies their findings to develop programs in schools, workplaces, and communities. As a relatively new nonprofit, they wanted to grow: get in front of more people, expand programs, engage communities, and find partners.

Approach

Fifty & Fifty worked with the Kindness team on updated brand guidelines so that everyone was on the same page as to who the organization is and what they do. Then, we created a website designed to get people excited about the power of kindness and engaged in kind acts. The website also provides education about their programs, including a new Work Kind program. 

Results

In the first 6 months since the website launch, compared to the previous period:

75%
Traffic Increase
935.25%
Increase in Logins
30%
Increase in Organic Traffic

The new site was also honored with a Webby Award in 2018

Contact