When One Became Two
As with most 501c3’s, Generosity.org found themselves relying entirely on generous donations. However, it didn’t take long for them to realize that in order to have reliable self-generating income, they would need a stellar and genuine product. From this came Generosity Water, a stylish water product that gives all of its gross earnings back to its parent non-profit.
The goal was to create two unique platforms – Generosity.org to explain the cause and heart of the company, and Generosity Water to promote and sell the product to maximize the organization’s reach and donations.