The Fifty team started by creating a new brand and visual identity that could inspire Californians and engage them in current political issues. Using bright colors, illustrations, and subtle nods to California’s history, we brought the political discussion to life and set the stage for true reform.
From there, we crafted a site that took weighty policies and initiatives and made them bite-sized and understandable. We used visuals and photos to tell the stories impacting California and built simple pathways to get people involved.