Situation

We began working with Curebound as they set ambitious fundraising goals for the first in-person Padres Pedal the Cause in 2 years while rebranding from a well-known moniker to the parent brand, “Curebound”.

They were in need of strategic and creative communication to carry their current goals out successfully, and adapt to the evolving vision throughout the year.

Our Approach

We began by developing a strategy that encompassed the initial goals of a successful Padres Pedal the Cause with a slow transition into a rebrand after the 2022 event.

The project was then carried out with ongoing evergreen content and two additional campaigns: A World Without Cancer, and Cancer Doesn’t Care, both taking a different angle at approaching the mission of mobilizing San Diego to accelerate cures for cancer in our lifetime.

This year-long partnership involved email and social assets, a paid media push, and a customized landing page experience based on the creative concept we collaboratively developed.

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