We started by exploring the current site and the thousands of pages, locations, and attractions to better organize the site into content and navigation that users would understand. We then ran user testing to ensure the navigation design and new calendar solution helped people find key attractions and events in an intuitive, user-centric way. From there, we designed a look and feel that was authentic to the park, its visitors, and to the San Diego region. By doing so, we helped users get a true feel for what a visit to the park would entail while making it easier to actually plan a trip.