CASE STUDY
ICRC Syria Anniversary
Offering hope and connection through storytelling
Services
Strategy
Digital
Situation
The ICRC was celebrating ten years of working in Syria and wanted to connect users to the impact that’s been made in the country over the last decade. In light of the influx of news coverage around Syrian turmoil, ICRC felt it was more important than ever to show the positive strides that have been made in response to communities affected by conflict and violence.
Our Approach
We felt that the best way to truly experience the impact in Syria was to look at it from the eyes of people on the ground, so we crafted an interactive microsite that followed the lives of five individuals in and beyond the conflicts in Syria. With video footage, interactive images, and narrative content, we were able to show the impact of the work, share heartfelt stories, and draw attention to a humanitarian crisis that has still not reached its conclusion.
