CASE STUDY
Susan G. Komen
Services
Campaign strategy
Design & development
Asset creation
Situation
Susan G. Komen needed a campaign to engage their audience in support of their cause on Mother’s Day.
Our Approach
We realized the value of an ‘ode to mothers’ and all the tireless work they put into raising their children. We built a microsite dedicated to all everything mothers do, and to those who also battle cancer at the same time. We then prompted users to write an encouraging note to mothers in their lives, and for every message written, Komen would hand deliver a note to a woman battling breast cancer. We then created the corresponding emails, social, paid ads and direct mail pieces that brought eyeballs and engaged the audience.
On behalf of the team, I wanted to take a quick second and tell you just how much we appreciate all the hard work you’ve done, as well as your amazing, positive attitudes despite how much of this is coming together at the last minute! I’ve said it before, but it’s worth repeating: we feel we’re in excellent hands, and are super thankful to be working together.
SHANNON KORNELSEN
Co-Producer - The Game Changers
