The mission was twofold.
It would start with a social media-based campaign that engaged donors in action instead of donations. And by doing so, we’d be able to spotlight a handful of social good startups whose own stories deserved telling.

It would start with a social media-based campaign that engaged donors in action instead of donations. And by doing so, we’d be able to spotlight a handful of social good startups whose own stories deserved telling.
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