International Committee of the Red Cross

We worked to bring to life Syria Street in a way that would capture the hearts and minds of people around the world.

With the help of Brandon Tauszik, we aimed to share the work ICRC is doing in Lebanon and its timeless story, where neighbors are intricately pitted against one another. But how do you accurately capture and distribute the specifics of a far-away, war-torn place without sacrificing significant details? By creating a single landing page focused on interactivity and animated photography to tell the stories of people living in the chaos of Lebanon’s civil war.

Tasked with featuring a multitude of strong imagery and powerful stories on a single page, our designers wanted to avoid overwhelming the user. So they incorporated textural maps along with subtle colors and clean lines to distinguish the separate sides. By incorporating intentional spacing between objects and sections, they created a spacious environment where the content could sink in one story at a time.

The high-quality GIFs from SprinkleLab also came with a roadblock: massive files that would play inconsistently across devices. To get both high performance and artistic quality, we used high-res, compressed video on repeat for desktop and progressively loaded GIFs as users scrolled on mobile– giving the audience the best of both worlds.