Project Planner | Fifty and Fifty

Project Planner

We use this planner to help get additional details on your project. This form might take you 10-15 minutes to fill out, so make sure you have the time. If you have an RFP with these details, send it to info@fiftyandfifty.org.
PROJECT DETAILS:
Organization Name*
Contact Email*
What services are you requesting?*
- Strategy & Ideation
- Digital Products (a website, application, or campaign)
- Content (copywriting, video, or photography)
- Long-term support (marketing, iteration planning, analytics, etc.)
What is the desired launch date (or phased launch dates) for this project?
MM slash DD slash YYYY
Projected budget?*
This can be a ballpark number. We are just trying to understand the general size of the project.
OBJECTIVES:
Please provide a few more details about what you're trying to do.
What is the overall purpose and vision for this project?
Goals: what are you hoping to accomplish in working with us?
Metrics: if you have Key Results or Key Performance Indicators (KPI’s), we’d love to hear ‘em.
STRATEGY:
For us to build the best quality product, we need a clear understanding of what you’ll need from us.
All of the following elements are important in building the right products. Indicate the areas where our expertise would make your life easier:
- Content Strategy
- Target Audiences
- Core Brand Messaging (Problem, Solution, Mission, etc.)
- Brand & Creative Expression
- Data Analysis
DIGITAL PRODUCT:
So you’re in need of a Digital Product (a fancy name for a website, campaign, or application). Let’s get some additional information.
Is this a new concept or a refresh of a current product?
- New product
- Redesign of a current product
If this is a refresh, what are the problems or points of confusion with your current product(s)?
List the top 5 key functions or capabilities that must be created (this can change later so no pressure).
If you know any technical details - tools, systems, integrations, specifications - just paste what you have here. We’ll dig into the details later.
CONTENT:
The better the content, the better the work we create. Let’s do a quick check on where your current content stands today.
Which of these assets are you hoping we can help you improve upon:
- Copywriting
- Photography
- Video
- Icons & Infographics
LONG-TERM:
We like to think ahead, so help us understand your expectations for what happens after we launch.
There are a handful of activities that need to be taking place for all organizations to promote and maintain their digital assets. Let us know if you need support on any of these items:
- Hosting
- Maintenance and Backups
- Analytics & Reporting
- User Acquisition, Growth and Retention (Marketing)
- Seasonal Campaigning
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If you have any questions, connect with us directly and we'll explore things further.

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