In our last article, we talked about how important flexible websites are. Today we’re sharing an example of what can be created this way: a landing page for COVID-19 response, created for the National Cristina Foundation.
Spoiler alert: it’s here.
Shifting From Long-Term Plans to Immediate Need
We were already discussing a rebrand and website redesign for the National Cristina Foundation when the Coronavirus crisis hit. Quickly, we pivoted from thinking about the long-term, to acting on the immediate need: getting a landing page for COVID-19 up to communicate the urgent need for computer donations.
The National Cristina Foundation Works to Bridge the Digital Divide
The National Cristina Foundation works to help bridge the Digital Divide in America. While computers and the internet may seem ubiquitous in our society, sadly, not everyone has equal access. Nearly 22% of U.S. households currently do not own a desktop or laptop computer (United States Census Bureau). Right now, connectivity is more important than ever.
People don’t have access to public computers at libraries and schools, and at the same time, much of our lives during this shutdown are conducted digitally. Kids need computers to complete school work from home. Many people have lost jobs and need to file for unemployment. Important information about Coronavirus is communicated through digital channels. We needed to get a landing page for COVID-19 up fast, to meet this huge, immediate need.
How We Launched a Landing Page for COVID-19 In Less Than 2 Weeks
Fortunately, we were able to work closely with the client to get something up in a little over a week. Here’s what we did:
- Initial onboarding to understand the situation
- Create a feature document outlining what will go on the page, including copy –> get client input
- Write copy & simultaneously work on design –> get client input
- Populate the landing page –> get client input
- Set up forms, Google Analytics tracking, install a Facebook pixel, add SSL
- Go live!
- Make edits based on the response
We can jump in and make things happen pretty quickly when we collaborate closely with our clients. Our team is nimble, and we’re currently working in a way that’s super transparent. Often, we’re showing work much earlier than we normally would. This means we’re being a little bit vulnerable by showing work before we’ve had the chance to perfect it, but these times don’t call for perfection – they call for immediate response. By showing work early, the client can quickly let us know if we’re on the right track or not. It also allows the client to work in parallel, so that instead of it creating a waterfall, where one task happens, then the next, we’re all working at the same time to get it done faster.
The Landing Page
Launch First, Perfect Later
Of course we want to make everything we do the best it can possibly be, but as we mentioned, during times of crisis, sometimes it’s more important to get something up quickly than to spend weeks or months perfecting the tiniest details. We always launch products we’re proud of – and this is no different. When you have the flexibility to make ongoing edits, there’s less pressure to get everything 100% the first time. Since we launched the page, we’ve been able to make slight copy and design tweaks as needed.
What Landing Page Can We Build For You?
Is your nonprofit or foundation working on a quick response to the COVID-19 crisis? Do you want to continue to engage your audience and collect donations? We’re happy to help. Reach out to us to let us know what you need and we can get something going.
