CASE STUDY
World Environment Day
Large-scale branding for a large-scale day
Services
Strategy
Branding
Digital
Marketing
Paid
Situation
The United Nations Environment Programme (UNEP) needed help creating visual elements like campaign branding, webpages, and marketing material for World Environment Day in 2021. In addition to all the visual components, they needed a streamlined system that would capture leads and foster engagement.
Our Approach
We started by crafting a cohesive campaign concept around Reimagine, Recreate, Restore. The idea centered around the key pillars of Ecosystem Restoration and built the framework for multiple touchpoints and interactions for users over the three-month campaign.
From there, we built out webpages, interactive games, and hundreds of social media posts that drew people into the campaign, prompting them to find ways to support Ecosystem Restoration in their own lives while joining a community of activists who were making a difference.
We also crafted a heavy lead-based marketing campaign and engagement funnel within Hubspot to drive users through a series of stages, making sure we drove people from initial action into true behavior change.
Results
01
65M
Video views on TikTok
02
130M
Views and 4.4M Discussions on Weibo
03
42,000
Article Published in 174 Countries and 37 Languages
04
17%
Increase in YoY PR Coverage
