San Diego Foundation

The Problem

In 2021, San Diego Foundation adopted a bold new strategic plan. New leadership. New direction. A slight shift in their name. A complete repositioning of who they were and where they were going.

The problem? Their website didn't reflect any of it.

The old site was clunky. User journeys for donors and prospective clients were confusing. The design didn't capture the energy or impact of the work they were doing. And if your digital presence doesn't match your mission, you're leaving opportunity on the table.

They needed a website that could carry the weight of their rebrand and make it easy for people to engage, donate, and understand the foundation's role in the community.

Our Solution

We rebuilt their entire digital presence from the ground up.

We started with architecture. We mapped new user journeys that made it simple for donors and clients to find what they needed. No more digging through layers of pages to take action.

Then we created a design system that brought their story and impact to life. Clean wayfinding. Bold visuals. A site that felt as strategic and forward-thinking as the organization itself.

In the middle of all this, we also launched the San Diego Regional Policy and Innovation Center (SDRPIC)—a new brand and website that united multiple regional partners under one partnership umbrella.

The result? A digital ecosystem that matched the foundation's ambition.

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