CASE STUDY
VolunteerMatch
Enhancing the connection between inspired people and inspiring causes.
Services
Digital
Landing pages
Marketing
Campaign
Social Media
Paid
The Client
VolunteerMatch is the largest volunteer network in the world, matching inspired people with inspiring causes. It’s how volunteers and nonprofits connect to achieve remarkable outcomes.
VolunteerMatch also partners with businesses to provide tools and services to help companies, brands, campuses, and governments manage volunteer programs and support corporate social responsibility initiatives
Situation
The VolunteerMatch marketing team was searching for a new agency to refresh its social media strategy and provide ongoing social media management.
They wanted to expand their network by elevating their existence in the CSR space and growing these partnerships. With more businesses and organizations focusing on social responsibility, there was an opportunity to build a marketing strategy and implementation plan that would drive brand awareness and partnership growth.
The overall goal of our partnership was to strategize a social media plan around VolunteerMatch’s four current platforms (Facebook, Instagram, Twitter, and Linkedin) that would resonate and result in more engagement with their audiences (Nonprofits, Volunteers, and CSR partner platforms).
Our Approach
We approached these goals initially with social media services, including hashtag and optimized posting time recommendations, content and theme suggestions, execution of plans, reporting and analysis, and ongoing oversight and collaboration.
From here, we grew into a campaign, #GetThatGrin, geared explicitly towards volunteer recruitment. We began with a campaign concept and strategy and developed into an ongoing effort to recruit volunteers through social media, email, paid advertising, and landing pages. This included brightly colored graphics and videos that captured the audience and extended the efforts of connecting inspiring people with inspiring opportunities.
We tracked our efforts throughout the implementation, adjusting our strategy as needed to ensure optimized results.
We saw great success in reaching our goals where we saw substantial growth in impressions, click-throughs, views, and email opens. Specifically, with #GetThaGrin campaign content we saw exponential growth in new leads/volunteers!
Results
We saw great success in reaching our goals where we saw substantial growth in impressions, click-throughs, views, and email opens.
01
278,000
Impressions/mo
1.1x goal
02
10,600
Paid session/mo
5x goal
03
59,000
Organic sessions/mo
3.7x goal
04
870
Leads/mo
