CASE STUDY
Qualcomm
Services
Website design & development
Campaign strategy
Asset development
Situation
Fifty & Fifty was asked to build a website to share the Qualcomm Wireless Reach CSR program with key audiences globally.
Our Approach
The site and films shed light on how technology is being used to improve lives in under-developed countries, positioning Qualcomm as a key player in the tech for good space. The campaign drives home the idea that inside every smartphone is the technology needed to create disruptive change in developing countries. The marketing campaign showcases to leaders how the technology works in action, helping them understand the concept and initiate policy in their home countries.
