National University

We started with a visual overhaul of Harmony’s existing assets and brand material to heighten excitement and awareness of the product and new features.

Next, we dove in with the goal of Top-of-Funnel engagement through strategy, social media, paid advertising, and content to help convey the mission and vision of  Harmony Academy. We targeted our desired audience with paid media, met them with a series of landing pages to maximize conversion rates, gate content, and increase qualified leads and conversion rates. 

Once in the market, we added promoting the product’s new features to our focus. This included increased efforts in the user journeys to get in front of the teachers, administrators, and parents and both create and meet the demand for new content, training opportunities, and more. 

We created a nurture email series and utilized remarketing efforts to re-engage lapsed users and continue delivering valuable content and connections.

Within the platform, we tracked user activity, daily traffic, and engagement to track further who was using the platform and where they came from.

In our most recent addition to strategy, our efforts have grown to help rebrand from the original names and separate programs of Harmony SEL and Inspire Leading in Learning to one program,  Harmony Academy.