At Fifty & Fifty, we take pride in helping our clients share their stories and empower humanity around the world through marketing. Our strategy is all about asking and answering impactful questions. Our favorite? “Why.” It’s what powers the mission-driven space and the world-changing work that happens within.
We’re here to spread the word about your “why.”
If you’ve never worked with a nonprofit marketing agency before and you’re wondering what it entails, we’ve got you covered. Here are the topics we’re going to discuss today:
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Without further ado, let’s answer some questions you may have about nonprofit marketing agencies.
What are the benefits of working with nonprofit marketing agencies?
Achieving your mission requires supporters, volunteers, and donors to help out. Marketing your organization will connect you with interested benefactors and help you stand out from other nonprofits clamoring for support.
However, you first need a strong, truly collaborative client/agency relationship with your chosen marketing agency. To help you find this agency and build this connection, you need to find one that fits your needs and provides the best services. For instance, consider some of Fifty & Fifty’s best-in-class offerings:
- Branding. A critical part of nonprofit marketing is crafting a brand identity and answering questions such as “who?” “what?” and “why?” To empower our clients, our team focuses on improving naming, logo design, visual identity, positioning, brand voice, and key messaging to engage your target audience.
- Digital. Having a strong online presence is crucial for establishing credibility and brand awareness. To achieve this, nonprofit digital marketing agencies can design compelling digital experiences associated with your organization. For example, we create websites, landing pages, microsites, and web applications. These spaces are ideal places to engage online users and maximize your nonprofit’s digital presence.
- Marketing. If you’re a nonprofit professional, you know just how hard it is to distinguish yourself in the social impact space and catch donors’ attention. Nonprofit marketing agencies help you share your “why” with the world. Through optimizing campaigns, social media, email, search, user experience, and analytics and reporting, we’ll do the audience and competitor research for you and provide a comprehensive guide to standing out.
- Support. We offer website updates, analytics and reporting, bugs and troubleshooting, site security and maintenance, 24/7 uptime monitoring, and performance optimization to ensure your new digital assets keep delivering value long into the future.
At Fifty & Fifty, we help you grow in these areas and more to broaden your nonprofit’s reach and reinforce long-lasting public support.
What’s the value of top-notch nonprofit branding and marketing?
First-class branding can help your mission reach more eyes, minds, and hearts. With expert services on your side, nonprofit digital marketing brings your organization to the next level of public recognition.
We’re excited to work with a variety of purpose-driven organizations across sizes and focus areas. Here’s a better picture of the true value of nonprofit marketing from the results of our recent projects:
- Kindness.org brand refresh: 75% traffic increase, logins up 935%, organic search traffic up 30.02% within 6 months of launch
- The Game Changers web design, marketing, media strategy, and asset development campaign: 100,000 website visits, over 38,000 clicks to get tickets, and over 4,000 trailer views within 2 weeks of launch
- United Nations Sustainable Development Goals web design: 436 likes and 312 retweets on Twitter, 4,198 likes and 37 comments on Instagram, 135 likes and 45 shares on Facebook within 24 hours of launch
Nonprofit marketing experts know how to leverage your nonprofit’s strengths to create an even bigger impression, both on- and offline. At Fifty & Fifty, we work at the crossroads of branding, marketing, digital design, and support to present your mission on a global stage.
What’s the Fifty & Fifty approach to nonprofit marketing?
Fifty & Fifty combines an intimate knowledge of the mission-driven sector with cutting-edge digital marketing techniques to reach and inspire new donors, prospects, and communities. Our mission is to help nonprofits with various projects, whether it’s organizing one campaign or an entire rebrand. We’ve worked with world-renowned organizations such as the United Nations, Susan G. Komen For the Cure, and United Way, and are ready to help you surpass your wildest outreach goals.
We operate in three stages of the engagement funnel to take your “why” from vision to reality.
- Branding. Before you can bring your story to the world, you need clarity—the ability to clearly articulate who you are, why your organization exists, and why people should care. Determining your brand identity can provide that foundation so all of your marketing efforts are aligned.
- Digital. We create digital experiences that bring your organization’s mission and values to life online. We use sleek, stunning designs to streamline your digital presence and maximize user experience.
- Engagement. Whether it’s increasing brand awareness, inspiring behavioral change, rallying volunteers, or increasing donations with calls to action, we deliver creative solutions to help you achieve campaign goals.
Our comprehensive marketing and branding campaigns can wholly remodel your nonprofit’s image to optimize your impact and leverage your “why.” We’ll incorporate your vision for your organization and bring your story to life in an engaging way.
Top Nonprofit Marketing Agencies to Consider
Now that you know what nonprofit marketing agencies can help you achieve, you might be interested in getting started. Every nonprofit has different needs and resources, so finding the best option is crucial. Consider the following nonprofit marketing agencies and how you can leverage their services:
Best overall nonprofit marketing agency: Fifty & Fifty
Fifty & Fifty is your one-stop shop for all your nonprofit marketing needs, from web development and content creation to graphic design and brand identity. Fifty & Fifty also offers:
- Marketing campaign development and execution
- Social media management
- Email marketing management
- User experience optimization
- Analytics and reporting
- Personalized support and troubleshooting
- Website security and maintenance
- Brand creation and consultation, including naming, logo design, visual identity, key messaging, and audience research
Fifty & Fifty’s comprehensive approach to marketing is perfect for organizations prioritizing the big picture. Invest in your nonprofit’s resonance, reach, and results by partnering with the marketing experts at Fifty & Fifty.
Best Marketing Product and Services: Donately
Donately stands out as a leader in providing bespoke marketing and fundraising solutions specifically designed for the nonprofit sector. By focusing on specialized services such as campaign management and technical development, Donately empowers nonprofits to maximize their outreach and fundraising impact with ease. Here’s why experts recommend Donately for any nonprofit looking to enhance its marketing efforts:
- Expert Campaign Management
- Advanced Tech Development
- Customizable Web Elements
- Comprehensive Performance Metrics
With a team that grasps the unique challenges of the nonprofit industry, Donately delivers solutions that go beyond expectations. Their unmatched industry knowledge and strategic innovation enhance every campaign, ensuring outcomes translate into measurable and sustained success.
Best agency for nonprofits selling services and products: Nexus Marketing
For nonprofits selling products and services, your website is one of your core tools for attracting new buyers. Get your website discovered by new, qualified leads with search engine optimization (SEO), the process of updating your website to align with Google’s algorithmic preferences and rank highly on search engine results pages.
SEO turns search engines like Google into revenue-generating channels for your nonprofit. However, gaining and maintaining high rankings for target keywords requires consistently creating quality content, performing audience research, and monitoring engagement metrics. As such, nonprofits should consider turning to an SEO agency like Nexus Marketing.
With over 10 years of experience in ROI-driven SEO for organizations serving mission-driven sectors, Nexus Marketing can help your nonprofit attract, engage, and convert target audiences into new customers.
When you partner with Nexus Marketing, your nonprofit will have access to the following services:
- Content generation: Creating new, valuable, keyword-optimized content is an extensive process that requires a deep understanding of SEO best practices. Nexus Marketing’s team of nonprofit experts will create content for you that attracts visitors and promotes your product and service offerings.
- Off-site link-building: Nexus Marketing boasts a network of over 500 partners in the nonprofit space. These connections can help you build your reputational authority and supercharge your SEO strategy by associating your website with trustworthy organizations in the space.
- Technical SEO: Part of SEO includes strengthening the technical foundation of your website to ensure it’s as easy as possible for search engines to crawl, index, and understand your website. We’ll monitor your website for issues that could prevent search engines from reading and ranking your content to recommend and implement solutions.
- Video: Video is on the rise in the marketing world, and Nexus Marketing can help your nonprofit keep up by creating dynamic, animated videos that get your message across.
- Email marketing: Continue nurturing supporter relationships and earning conversions with email marketing, complete with emails written by the Nexus Marketing team.
SEO marketing is a marathon, not a sprint. Fortunately, Nexus Marketing is ready to help your nonprofit in both the long term with transformative content-building efforts and short-term with access to their extensive partnership network. Through these efforts, your nonprofit can make connections with high-quality sales leads and grow your customer base.
Best Google Ad Grants agency: Getting Attention
With an unbeatable ROI and user-friendly interface, applying for the Google Ad Grants program to get $10,000 worth of monthly Google Ads credits is a no-brainer for nonprofits. However, while this channel is a crucial addition to your digital marketing efforts, it takes time, effort, and continuous upkeep to launch successful ad campaigns.
That’s why outsourcing your work to a Google Ad Grants agency is the best way to reap the program’s benefits while focusing on what’s most important: your mission.
We recommend working with Getting Attention, a Google Ad Grants management service that:
- Offers a free consultation to interested users
- Researches and bids on relevant keywords
- Writes ad copy
- Curates your keyword and copy strategy based on your goals, website, and Google Ad Grants history
- Reports on ad traction, conversion, and other relevant metrics
Don’t leave your Google Ad Grants application or campaigns up to chance! The professionals at Getting Attention can harness the power of the world’s most popular search engine to ensure that you reach the right audience at the right time, every time.
Best direct mail marketing agency: TrueSense
Direct mail is a tried-and-true marketing channel that has stood the test of time. That being said, it can be time-consuming to create, print, and deliver all of your marketing collateral without outside help.
TrueSense is a direct mail provider that handles the complex logistics for you from start to finish. In particular, they offer:
- State-of-the-art in-house printing technology, featuring text, graphic, and image customization
- 24/7 production hours
- In-house mailing center with postage discounts
- Direct truck delivery
- Addition of customized QR codes that lead to your website
With its non-stop production schedule, TrueSense guarantees to get your direct mail materials printed and delivered in no time. Plus, their QR code implementation encourages website conversions and interaction with your other digital materials.
Best social media management agency: Fresh Content Society
Perhaps no marketing channel offers a bigger reach than social media. Taking a strategic approach to your social media marketing sets you up for long-term growth.
The professionals at Fresh Content Society (FCS) know what makes potential supporters tick and click on your content. Besides social media content creation, they can:
- Audit your social media accounts to create a data-driven strategy
- Conduct audience research to determine the best social media platforms to leverage
- Manage paid social media advertisements and promotions
- Leverage and manage influencer relationships
- Monitor community engagement and buzz around your brand
When it comes to social media content creation, the sky’s the limit. Launch your marketing campaign with help from the professionals at FCS so you can connect with passionate advocates for your cause.
Best telemarketing agency: Donorly
It can be daunting making donation appeals via phone call, but it doesn’t have to be. A consulting agency that specializes in professional telemarketing, like Donorly, makes deepening your relationships with donors easier than ever before. Their telemarketing approach includes:
- Call coaching
- Telemarketing strategy development
- Reports on conversions and other essential metrics
All you need to do is recruit passionate and friendly callers to your team, and Donorly will do the rest! With their support, you can make a lasting impression on your donors and spread awareness of your fundraising efforts.
Best email marketing agency: InboxArmy
Perhaps no other marketing channel is as revered as email. However, that also means that your recipients are likely receiving hundreds of emails a week from other organizations. Don’t let your marketing messages get buried. Instead, work with our chosen email marketing agency, InboxArmy.
InboxArmy’s full-service email marketing suite offers:
- Personalized email strategy based on audits
- Email template production
- Email campaign management and automation
- Deliverability reports
- Email Service Provider (ESP) vendor evaluation and migration
- Expertise in top ESPs such as Klaviyo, Salesforce, Hubspot, Mailchimp, Marketo, Sendin, Aweber, Iterable, Braze, Omnisend, and Infusionsoft
InboxArmy’s extensive knowledge of leading email management platforms makes them a top choice for your campaign, no matter which software you use. Plus, their focus on efficiency gives you the bandwidth you need to market effectively and execute your initiatives.
How do you begin working with a nonprofit marketing agency?
Getting started with a marketing agency involves more than just choosing one to work with, especially when marketing a social brand. Before achieving your marketing goals, you’ll need to discuss those goals first! Get started working with a nonprofit marketing agency by following three steps:
1. Determine your marketing goals
If you’re looking for expert help with your nonprofit’s marketing, you must have a goal to accomplish you want your promotional efforts to achieve! The vital first step toward accomplishing those goals is clearly laying them out.
Consider following the SMART goal framework to structure your marketing plans:
- Specific: Clearly establish what needs to be accomplished and what needs to be done to accomplish your goals. Avoid general goals, like “improve engagement,” and get specific with goals like, “increase website traffic by 50%” or “increase email list by 500 qualified leads.”
- Measurable: Quantify your goals and set benchmarks that can be easily tracked.
- Achievable: Evaluate your plan to ensure it’s reasonable considering your resources.
- Relevant: Consider how your goal fits into the big picture. Does this goal help you meet your larger goals?
- Time-bound: Set deadlines both for smaller milestones and for the entire goal.
For example, let’s say your nonprofit wants to increase its Instagram followers in preparation for a peer-to-peer fundraiser. You might set a goal to gain 10,000 followers before the launch of your fundraiser on March 1 by promoting your Instagram handle on other communication channels and consulting a marketing agency for help with social media advertisements.
2. Prepare your communication channels
As we mentioned earlier, a strong digital presence is key to promoting your brand. Before contacting marketing agencies, you’ll need to be familiar with all your digital channels and marketing strategies for those communications, including:
- Social media: How does your nonprofit currently use social media to spread awareness about its cause? What social media channels do you currently use, and which ones are your supporters most active on? Use insights from each of these platforms to determine how your number of followers, likes, shares, and other engagement metrics have performed recently. Then, you can discuss how to improve your social media engagement across all your accounts with a marketing team.
- Your website: Most information about your nonprofit likely lives on your website. What channels do you currently use to point back to this information? Do you intentionally market your website, using resources like the Google Ad Grant? Be prepared to discuss the strategy for your site, especially when looking for an agency that specializes in search engine marketing (SEM). That way, you’ll be able to work with the agency to enhance SEM strategies, such as optimizing your Google Ads, to drive more traffic to your site.
- Email: Do you have a weekly newsletter? Do you use email blasts to update supporters or make donation appeals? Gather your thoughts on your current email strategy, including the structure, content, branding, and frequency of your messages. Then, you’ll be prepared to revamp your email strategy to capture subscribers’ interest.
- Search engines: When looking for new nonprofits, asking questions about ongoing issues, or browsing the internet in general, most of us turn to search engines like Google. The higher your pages rank for keywords relevant to your nonprofit, the more traffic and qualified leads your nonprofit will earn. You can improve your search engine results by creating high-quality content, following SEO best practices, and working with a marketing agency that offers SEO services.
Your marketing strategies on these channels don’t have to be perfect, but be prepared to discuss your efforts and plans for these channels with the agency you choose. The right agency will have the expertise to execute your plans for each communication channel, but they first must know what those plans are and what you’ve been doing to achieve them.
3. Reach out to an agency
Reach out to us to discuss your ideas and vision for your nonprofit. If you’re not sure what you want yet, that’s okay! We understand that marketing and branding projects can be overwhelming. Our experts at Fifty & Fifty will support you through the discovery process.
Request a proposal or an exploration session for our marketing and branding experts to learn more about how they can help. We’ll walk you through our services and determine what best fits your current needs. Then, it’s time to get creative and create an action plan to achieve your unique goals
Wrapping Up
Fifty & Fifty is your organization’s all-in-one nonprofit marketing partner. We’re among the leading movers and shakers in the social impact marketing space. Working with our clients has deepened our understanding of the mission-driven sector and made us more equipped to help your organization. It’s time to bring your “why” worldwide, and we’re here to help.
We’d love to start strategizing with your nonprofit. Get in touch here.
